Shaylyn Berlew | Design + Illustration + Lettering
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Dossier Outpost

At McMillianCo., I created this environmental design for East River Ferry and Dossier at South Street Seaport, based around three words each company chose to describe what they offer visitors. I hand-lettered them in styles and colors that best represented their respective brands and complemented the look of the outpost’s space at the Seaport. 

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Dossier Outpost

 

ART DIRECTION • HAND-LETTERING

At McMillianCo., I was tasked with creating an environmental design promoting a partnership between the East River Ferry and Dossier Journal, an internationally recognized arts and culture magazine. This prominent wall art was displayed at Dossier Outpost, a summer home to cultural happenings, art, food, fashion, and more at Manhattan’s South Street Seaport. Each company selected three words that captured what they offer visitors, which I rendered in splashy hand-lettering using styles and colors that represented their respective brands and complemented the look of the surrounding space.

 
 
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