Shaylyn Berlew | Design + Illustration + Lettering
cactus_thanks.gif

e-Gift Cards

The Brooklyn Wine & Bubbly Book provides a collection of tickets redeemable for 2-for-1 drink deals at some of Brooklyn's best wine venues. I took this project in an art-deco inspired direction, complete with an original scalloped wallpaper pattern incorporating wine bottle illustrations. This project's big challenge: devising a stylish ticket layout that can accommodate heavy amounts of copy and restaurant titles of varying lengths while retaining legibility. The end result is an elegant (and very useful!) booklet for New York oenophiles about town. Who ever drinks just one glass of wine?

egc_page.gif
 

VSPINK e-Gift Cards

 

ART DIRECTION • ILLUSTRATION • ANIMATION

Designing PINK’s e-Gift Cards has been such a treat. This project started as an ask to animate versions of existing plastic gift cards and evolved into a personal opportunity to create upwards of six new unique, envelope-pushing designs each season. These babies have driven record-breaking e-gift card sales for PINK – and some have informed designs that were printed as plastic gift cards sold nationwide in PINK’s stores. Hate to play favorites…but below are some of my favorites.

 
 
egc_cupcake.gif

My cupcake design and animation was printed as a gift card for stores.

 

giftcards.jpg
 

bus.gif

The illustration I created for the VSPINK Bus has been used in several print pieces, including gift cards.

 

 
 
sleigh.gif
 
 
 
 
 
 
snow.gif
 
SpringBreakEGC-Vday2.gif
 
sweeter.gif
 
spd-2.gif
 
springbreakegc-1-.gif
cactus_thanks.gif
staycool.gif
egc_spring-2-.gif
 
fallcard.gif
 
EGC-nailedit.gif
 
egc_foamfinger.gif
dogs.gif
creep1.gif