VSPINK e-Gift Cards
ART DIRECTION • ILLUSTRATION • ANIMATION
Designing PINK’s e-Gift Cards has been such a treat. This project started as an ask to animate versions of existing plastic gift cards and evolved into a personal opportunity to create upwards of six new unique, envelope-pushing designs each season. These babies have driven record-breaking e-gift card sales for PINK – and some have informed designs that were printed as plastic gift cards sold nationwide in PINK’s stores. Hate to play favorites…but below are some of my favorites.
My cupcake design and animation was printed as a gift card for stores.
The illustration I created for the VSPINK Bus has been used in several print pieces, including gift cards.