South of the Navy Yard Artists Art Walk
ART DIRECTION • HAND-LETTERING & ILLUSTRATION • EVENT BRANDING
South of the Navy Yard Artists (SONYA) is a nonprofit organization for visual artists in Brooklyn’s Fort Greene, Clinton Hill, Wallabout and Bedford-Stuyvesant neighborhoods. At McMillianCo, I got to design the event branding for their 16th Annual Art walk, an weekend-long open studios event for participating artists spanning several neighborhoods and including gallery spaces, personal studios, street performances, and local businesses. In designing an identity for this artistically focused event, I created playfully messy hand-lettering and illustrated elements of art supplies and local architecture that I translated across postcards, promotional posters, a tri-fold brochure with an illustrated map, and web elements. Participating artists and board members were also gifted totes featuring the main type treatment and water tower iconography.