Afterpay

A buy-now pay-later tech startup aims to empower with financial freedom.

Art Direction, Editorial, Product Launches, Email, Illustration

I’ve worked with Afterpay on a number of projects, including product launches, editorial design, illustration and animation, and campaigns supported by email, landing pages, and banner ads.

Pay Monthly Product Launch

In September 2022, Afterpay launched a new payment option allowing users to spread their payments over 6 or 12 months, a major change from the previous Pay in 4-only model. This new offering gives Afterpay shoppers in the US even more flexibility in choosing a payment option that fits their budgets. In partnership with the product team and creative leadership, I designed the page and comms announcing and outlining this new payment option.

Expedia x Afterpay Launch

In November 2022, Afterpay and Expedia announced a landmark collaboration. Afterpay’s buy now, pay later budget flexibility combined with Expedia’s global supply of more than three million properties and 500+ airlines, just in time for holiday travel. I designed this experience page, where visitors can easily book their flights and hotels and check out with Afterpay’s installment payments. I also designed social assets and Afterpay’s emails announcing and promoting the new page, all with a strong emphasis on elevated imagery.

Select Illustrations

Spring Trend Guide

An app-based hub for all things trending spring that ran alongside the Afterpay Day Carte Diem Event. Each of the three overarching categories featured key pieces with accompanying styling guides, all of which were shoppable within the app. I was responsible for design, include cross-platform promotional pieces.