Let's Pretend Ball


The Let’s Pretend Ball is a unique event benefitting the communities served by Grand St. Settlement. All proceeds from the tickets purchased for this make-believe gala support important human services, resources, and programming for thousands of low-income New Yorkers. At McMillianCo., I created the branding for this important annual charity event. The people of Grand St. Settlement’s communities were the main focus of this branding project, and we used vibrant photography from their events and community programming with color overlays and elements from GSS’s branding. To accompany the trifold invitation self-mailer, I also designed a single-page, responsive website with parallax scrolling to provide further information about the event. The site includes infographics, an interactive timeline of Grand St. Settlement’s rich history, and an Instagram photo stream.