At VSPINK, the marketing department came to my team to conceptualize an evergreen feature for the PINK Nation app – something that would keep our customer coming back to check for fresh new content. In our current astrologically-obsessed moment, I thought monthly horoscopes would be our best bet. I worked closely with the UX and copy teams to devise the design solution, an interactive zodiac wheel with four separate categories of predictions for each sign, all in a dreamy iridescent color palette. The “Style” section also proved to be a marketing opportunity to list a fashion must-have, directing users to a product page on the PINK website.