The Let’s Pretend Ball is a unique event benefitting the communities served by Grand St. Settlement. All proceeds from the tickets purchased for this make-believe gala support important human services, resources, and programming for thousands of low-income New Yorkers. Deliverables included a tri-fold invitation mailer, a responsive single-page site, and social assets. The people of Grand St. Settlement’s communities were the main focus of this branding project, and we used vibrant photography from their events and community programming with color overlays and elements from GSS’s branding.